Professor · Former Provost & Dean · Editor-in-Chief

Prof. Dr. Justin Paul

Ranked #1 in the world in Business Administration over the last five years.

Scholar, author and global keynote speaker whose frameworks — TCCM, SPAR-4-SLR and Masstige — shape how researchers review literature and how brands are built.

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Prof. Dr. Justin Paul, professor and former provost and dean, in a navy suit and red tie

Worldwide in Business Administration

ScholarGPS, last 5 years

110

H-index

i10-index 211

60,000+

Google Scholar citations

~1,200 new per month

Doctoral degrees

Brighton · IIT Bombay · 2 honorary

500+

Invited keynotes

100+ countries visited

1M+

Downloads

300,000+ students reached

Books

Textbooks from leading publishers

Wiley, McGraw-Hill, Oxford University Press and Pearson.

Publications

Business Environment

McGraw-Hill

AI for Marketing

Wiley

International Marketing

McGraw-Hill

Export-Import Management

Oxford University Press

Services Marketing

McGraw-Hill

Management of Banking & Financial Services

Pearson

Seminal contributions

Frameworks used by researchers worldwide

All frameworks

Systematic literature reviews

TCCM Framework

Organises a body of research by Theory, Context, Characteristics and Methodology — and turns each into an agenda for future research.

Review methodology

SPAR-4-SLR Protocol

Scientific Procedures and Rationales for Systematic Literature Reviews: a three-stage protocol — assembling, arranging and assessing — now used in reviews across disciplines.

Systematic literature reviews

ADO Framework

Structures review findings as Antecedents, Decisions and Outcomes, revealing causal logic within a research domain.

Brand management

Masstige Model & Scale

Masstige theory, model and measure explain how brands achieve mass prestige — premium perception with broad market reach.

International marketing

7-P Framework

Extends the marketing mix for international markets, giving firms a structured lens for cross-border marketing strategy.

Internationalization & small firms

CPP Model & SCOPE

The CPP model explains firm internationalization; the SCOPE framework guides small and medium enterprises in growth and global expansion.

Keynotes

500+ invited talks across 100+ countries

Speaking topics & media

Academic & editorial leadership

Building institutions and journals

Former Provost and Dean of the AACSB & EQUIS-accredited NMIMS University, EQUIS accreditation judging committee member, and Editor-in-Chief of the International Journal of Consumer Studies.

Leadership record

Editor-in-Chief (2000–2025)
International Journal of Consumer Studies
Led IJCS to become the consumer research journal with the highest JCR impact factor, Scopus CiteScore and SNIP; submissions grew four-fold during 2020–24.
Associate Editor (served)
Journal of Business Research
Also lead editor of special issues on systematic literature reviews for two consecutive years.
Associate Editor (served)
European Management Review · European Management Journal
Editorial leadership across leading European management journals.

Media & Press