Systematic literature reviews
TCCM Framework
Organises a body of research by Theory, Context, Characteristics and Methodology — and turns each into an agenda for future research.
TheoryContextCharacteristicsMethodology
Methodologies & frameworks
The architecture of modern literature reviews
Frameworks introduced by Dr. Justin Paul are used by researchers, editors and doctoral programs around the world.
Review methodology
SPAR-4-SLR Protocol
Scientific Procedures and Rationales for Systematic Literature Reviews: a three-stage protocol — assembling, arranging and assessing — now used in reviews across disciplines.
AssemblingArrangingAssessing
Systematic literature reviews
ADO Framework
Structures review findings as Antecedents, Decisions and Outcomes, revealing causal logic within a research domain.
AntecedentsDecisionsOutcomes
Brand management
Masstige Model & Scale
Masstige theory, model and measure explain how brands achieve mass prestige — premium perception with broad market reach.
TheoryModelMass Prestige Value scale
International marketing
7-P Framework
Extends the marketing mix for international markets, giving firms a structured lens for cross-border marketing strategy.
ProductPricePlacePromotionPeopleProcessPhysical evidence
Internationalization & small firms
CPP Model & SCOPE
The CPP model explains firm internationalization; the SCOPE framework guides small and medium enterprises in growth and global expansion.
CPP ModelSCOPE Framework
Workshop
The art of developing and publishing ten types of literature reviews
A 6 to 10 hour workshop for PhD candidates and faculty, designed to produce publishable review papers in quality journals.
- 1 hourProtocols & guidelines (SPAR-4-SLR, PRISMA)
- 1–1.5 hoursCategories of reviews: domain, method, theory-based and meta-analytic
- 1.5 hoursTypes of domain-based reviews: narrative, framework-based, conceptual, bibliometric, hybrid, structured, integrated
- 1–1.5 hoursFrameworks for impactful systematic literature reviews
- 1.5 hoursDos & don'ts of writing a classic literature review
- 1 hourInteractive exercises and Q&A with each participant